Real agency experience. Boutique partnership. More wins.
A boutique consultancy led by longtime agency growth leader Alex Gardner, partnering hands-on with ambitious creative agencies to sharpen their positioning, craft winning narratives, and secure the opportunities that shape their future. Comet focuses on the moments that actually determine whether an agency wins or loses.
why Comet?
We help agencies translate who they truly are into a narrative clients immediately understand, and can’t ignore. Because in a crowded market, the agencies that win aren’t just the most talented. They’re the most clearly understood. Comet is intentionally small.
Built from 15+ years inside the agency world, helping lead and win some of the industry’s most competitive pitches. We understand the real pressures agencies face: the tension between creativity and clarity, the challenge of defining a sharp position and the difference between a good pitch and a winning one. Our role is simple: help agencies show up at their absolute best when it matters most.
about alex
Alex Gardner, founder of Comet, is an experienced growth leader with more than 15 years helping leading creative agencies navigate new business and strategic growth.
She began her career in NY at McGarryBowen before joining BBDO, working across global accounts and new business initiatives.Later moving to LA to become Head of New Business at 72andSunny, helping shape the agency’s growth strategy during a period of rapid expansion. Alex then served as Chief Growth Officer at Mother, for 4 years, And most recently, she was CMO at London Alley, building the Creative Studio and develop culturally relevant content partnerships with leading global brands.
Today, through Comet, Alex partners with a curated roster of creative and production companies, including Rethink, SuperBloom House, Big Spaceship, Familiar Creatures, Cartwright, Poke The Bear, Supernatural, Mythology, and Los York. Helping agencies sharpen their positioning, compete smarter in pitches, and build sustainable new business pipelines.
services
New Business Strategy
Identifying the right opportunities and building a smarter path to them.
crafting your narrative
Clarifying what makes your agency truly distinctive—and why it matters to clients.
Pitch Strategy & Guidance
Helping shape the story, structure, and strategy behind your most important pitches.
Leadership Workshops
Aligning agency leadership around a clear growth narrative and direction.
What People Are Saying
“Alex is a Human first. This may be a strange opener for any kind of reference, it’s also not the kind of thing you write on a resume. I’ve never seen ‘compassionate” or “competitive, but in a non-douchy way’ as a skill on anyone’s CV, but these are the things that draw us to people and the kinds of things we appreciated when we work with people. Alex talks like a person, works like a person, is great with people and is loved by people.”
— JOE STAPLES - CCO, MOTHER
"Not only is Alex extremely knowledgeable, she's relatable and specifically tailors all the information to you and how you specifically can be successful. It's clearly not cookie cutter, and absolutely worth the long term success of my business."
— Adam constantine, CEo Ace Creatives
“When it comes to new business guidance, there is nobody we recommend to our clients more than Comet. Why? Because Alex is brilliant, meticulous, and a born hunter. She brings out the energy and confidence agencies need to win.”
— MATT VAN HOVEN, FOUNDER RAVEN
"The Comet New Biz Workshop is like binge-watching your favorite TV show—you can’t stop, you keep learning, and you just want more."
— CHRIS HERRERA, ESD NEED PASTEL
“One part wicked-smart new biz sniper, one part delightfully down-to-earth human – while that’s impossibly rare, that’s Alex of Comet Consulting. A steadying voice. A calm, confident wind at your back with loads of pitch experience. Alex thrives on the chase. Upstart branding agencies like ours rely on Alex to help prepare, anticipate and attack.”
— BILL MILKEREIT - FOUNDER OF POKE THE BEAR
WORK WITH ME.
Bespoke consultation services for all your creative agency new business questions.